Membership and Pricing

About Direct Primary Care

Direct Primary Care is a membership model for healthcare that provides you with an opportunity to receive quality, personalized healthcare that can save you thousands of dollars. No insurance, no corporate health system, no middlemen. Just doctors and patients, which allows excellent medical care at fair prices. When you are a member of a Direct Primary Care practice, you have access to your doctor around the clock through face-to-face appointments, email, texting, and video chats. 

Benefits of Direct Primary Care (DPC) membership:

  1. Longer, unrushed appointments: Unlike traditional practices, where appointments are rushed, Direct Primary Care allows your provider to spend ample time with you during each visit. This means you’ll have the time to fully discuss your health concerns, ask questions, and work with your provider to create a comprehensive, personalized care plan. Timely appointments! Little or no office waiting room time, and longer appointments when needed.

  2. Better access to your provider: Enhanced communication options, such as phone calls, texts, or emails directly with Dr. Berland. Visits can be in-person, or via telemedicine. You can reach out with questions or concerns between visits without the hassle of scheduling an appointment, giving you peace of mind and quicker guidance when you need it.

  3. Transparent, predictable costs: With a Direct Primary Care membership, you’ll pay a straightforward monthly fee that covers most of your primary care needs, with no surprise bills, deductibles, or copays. This makes it easier to budget for your healthcare, and all routine services are included. You’ll receive deep discounts on labs, imaging services, sleep studies, specialty procedures, and more! These benefits matter, and the monthly fee often pays for itself.

  4. Emphasis on preventive care and wellness: Direct Primary Care providers have more time and flexibility to focus on preventive care, which can help you stay healthier and avoid costly treatments down the road. This proactive approach emphasizes lifestyle, nutrition, and mental well-being, giving you a more holistic approach to health.

  5. No insurance hassles: Direct Primary Care practices operate independently of insurance requirements, which can mean fewer administrative tasks and paperwork. This allows your provider to focus entirely on your care, and you won’t need to worry about claims, authorizations, or limited coverage.

  6. Stronger patient-provider relationship: With more time and a smaller patient panel, Direct Primary Care providers get to know you on a deeper level. They understand your health history, lifestyle, and personal goals, allowing for a more tailored approach to care. This strong relationship can lead to better overall health outcomes and a greater sense of trust and comfort.

  7. Coordination of care: If you have a major medical issue, we will coordinate any specialist referrals or hospital care. We will still work with your insurance if needed for authorizations or referrals. Dr. Berland will speak to the members of your physician team if you’re hospitalized. This is healthcare like you've never experienced it. It's like having a doctor in the family! Your doctor will have the time to speak to your specialists to make your care more efficient. Your doctor will always be in your corner, working to keep you as healthy as possible. It’s an amazing, comforting feeling.

  8. Direct Primary Care practices report substantially reduced costs, including 20 percent reduction in specialist referrals, and 66 percent fewer emergency department visits when compared to traditional insurance-based models.
    The average Emergency Room bill in the state of Florida in 2025 was $3,400. Some offices charge $400+ for a flu/Covid swab! Not in my office!

Direct Primary Care Membership

$150.00 per month
  • For adults over 25 years old
  • Unlimited primary care visits with no copays or deductibles
  • Appointments typically available within 24–48 hours
  • Personalized care focused on prevention, wellness, and long-term health

Direct Primary Care Membership

$75.00 per month
  • For patients 8-25 years old
  • Unlimited primary care visits with no copays or deductibles
  • Appointments typically available within 24–48 hours
  • Personalized care focused on prevention, wellness, and long-term health

There’s a one-time $100 sign-up fee for adults and children. This is to create  your chart and access in our medical records system, establish communications in our secure messaging app, and to get medical records from your prior physician team.